CV

Senior UX Architect, Manulife

Philippines, January 2026 to present

Project lead on Digital Storefront, a first-of-its-kind global to regional and local governance initiative consolidating insurance and investment entities into one platform on Adobe AEM, replacing legacy market infrastructure across Asia Pacific.

• Leading run-ahead discovery and stakeholder alignment for the Singapore rollout, applying learnings from the successful Philippines pilot
• Bridging global governance and local market delivery, identifying and mitigating operational risks before formal market planning begins
• Working across global, regional and local product, design and technology teams in multiple Asia Pacific markets

Lead UX Designer, Voltex Electrical Accessories

Australia, June 2023 to December 2025

UX craft lead, managing and mentoring the design team while championing UX adoption, research and best practice across the organisation.

Lead designer for Ora Home (Voltex smart home) and Nimble, a job management app for tradies.

• Owned the 0→1 product development process for Ora Home, guiding a new smart IoT business opportunity to MVP design and strategy
• Developed a UX Growth and Development Framework supporting designer skills progression and performance
• Introduced product management principles and process guides that improved discovery work and business case building
• Authored Voltex's first UX Writing Guide, shaping tone and clarity across customer-facing and internal apps
• Initiated foundational design system work, including component audits, WCAG and heuristic documentation, and early token structure
• Produced Voltex's first customer persona from user interviews, grounded in qualitative and quantitative data
• Embedded WCAG 2.2 compliance as a measure of product quality, with structured review and tracking in workflows

Senior UX Designer, Kumu

Mandaluyong, February 2022 to July 2023

Lead designer for the Core Payments pod, optimising revenue channels and developing new ones.

• Launched offline tipping, growing from $0 to $10,000 USD revenue within a month of release
• Ideated, designed and released Coins Subscription for paying user retention
• Redesigned the Buy Coins page, lifting task completion 9.8% in the first release phase and 20% by quarter's end

Senior UX Designer, ING Philippines

BGC Taguig (hybrid), February 2020 to December 2021

Lead designer for the Digital Tribe, improving key customer touchpoints across mobile and web.

Lead designer for the Sales and Distribution Tribe, designing acquisition and retention initiatives.

• Ideated and launched ING Philippines' first-ever cloud feature, Member Get Member, creating a new referral acquisition channel
• Increased monthly active users by 35% through a cashback promo series
• Contributed to the ING Global Accessibility Guild, standardising a design maturity growth framework across regions

UX Senior Manager, BDO Unibank

Valero Makati, August to December 2019

Senior manager on UX governance and digital transformation initiatives.

• Led the UX Team Engagement framework, establishing internal best practice for design delivery and collaboration
• Implemented vendor management and material production guidelines across external partnerships
• Internal UX counterpart to BCG for service blueprinting and ethnographic research in a large IT transformation
• Introduced usability testing at BDO for the first time, embedding user feedback into concept development

Senior UI Designer, Maya Philippines

Mandaluyong, September 2015 to August 2019

Lead designer for the Maya consumer app, MVP Rewards and freenet.ph.

• Led end-to-end design for flagship consumer products across web, iOS and Android
• Launched MVP Rewards, turning a quick request into a long-term loyalty platform
• Redesigned and relaunched freenet.ph around gamified engagement, driving spikes in downloads and sustained usage
• Defined product strategy and IA frameworks, and facilitated cross-functional workshops and design reviews

UI/UX Designer, Yondu

BGC Taguig, March 2014 to September 2015

UX designer on client accounts including BPI Globe BanKO, Globe GoWifi, Globe Data 2.0 Analytics and R&D Labs.

• Designed mobile and desktop interfaces from conceptual wireframes to full-fidelity comps
• Defined UX and UI strategy for client applications across financial services, telecom and analytics

Senior Graphic Designer, NetDimensions

Hong Kong, July 2009 to March 2014

Web, interface design and front-end development across marketing and the company's learning management software.

UX Certification, Service Design specialty

Nielsen Norman Group, 2026

Product Management Foundations, Metrics and Tech Fundamentals

Product Institute, May 2025

WAI0.1x: Introduction to Web Accessibility

W3C, November 2020. ING Accessibility Guild champion

IT Skills and Object Oriented Programming

IBM, April 2009

BS Information Technology, major in Digital Media

Information and Communications Technology Academy, Makati, 2009. Magna cum laude